Friday, August 31, 2007

First Week...

With the first week of the blog under my belt I'd like to thank everyone who has visited and chimed in on the discussions. We've covered a lot of topics this week...I'm curious to see where we go next.

Next week I'll be in D.C. for business (PCMA Masters Series and HSMAItradeshow) - I'm sure when I talk to members at these events it will spur some additional topics to cover.

Looking forward to hearing from you....

I hope you all have a safe Labor Day weekend!

Thursday, August 30, 2007

Laser Focus

Have you heard of the Barbershop Harmony Society? PCMA member John Schneider (Director of Events) works with this organization. This is a society that is singularly focused with a very clear and concise mission. I'm amazed by this group - to have such clear focus and vision of who they are and why they are in existence is so awesome. That can be hard to find these days.

Their mission couldn't be more clear:
"The Society is built on fundamental principles that drive our mission: that singing brings joy to our lives and world."

I hope you have the opportunity to work in an environment where focus and vision are right at your finger tips.

Two Questions to Ponder:
1. Have you worked at a company where you contributed to the discussion that led to them getting back in focus?
2. How does clear vision help you serve your members/clients better?

Check out the Barbershop Harmony Society website at:

Wednesday, August 29, 2007

Attendance & Support....

Thanks to everyone who has visited the blog. The blog is an interesting animal and I'm having a lot of fun writing and thinking about issues and concerns.

One comment posted is about looking for new ways of attendance building. I don't know anyone who is not concerned about getting people to their educational programs, networking events, or tradeshows. It's HUGE. With so many marketing minds out there please post your tips on how you build attendance at your events. I know by pooling our ideas we can directly affect the success of each other - that is super cool.

Separately, I see from the poll results that the leading issue many are facing is not enough support. I realize now that that's pretty broad - is it employee support, supervisor support, board support? So many possibilities... Which one are you specifically dealing with? Any real life advice on how you have overcome this obstacle?

Looking forward to continuing this discussion and seeing what's going on with you!

Tuesday, August 28, 2007

Biggest Concern...

So I've been thinking a lot about the question I posted regarding what the biggest challenge/concern is for you. I think, not surprising, for me it's budgetary. Being smart with my budget, staying focused on "desired state" or "desired outcomes" is hard - but critically important.

I find the greatest success sticking to this by using a filter that forces me to ask: what is the point of X? Whether X is an email, a postcard, a brochure, new web content, etc. If you cannot answer that question you need to get more information on the project. Try this filter on your job and let me know how it goes.

If you are contributing at a level where you don't have the ability to directly control your budget creation or spending there are ways for you make a difference. Make sure you always know what and why you are working on a project - this is easy to overlook especially when you are busy. Stop and ask the question - it will most likely save you a lot of time in the long run.

Tell me - how do you stay focused?

How do you contribute when you aren't the final decision maker?

Monday, August 27, 2007


Welcome to the very first PCMA membership blog site! This site is meant for everyone in the hospitality industry to share their thoughts, ask questions and learn.

I will try to post some new musings, information or questions regularly, so check back often.

To kick us off, I have posted two questions - "do you have a blog?" and "what's your most pressing problem?" - I hope you consider these and not only answer the poll, but post your concerns and thoughts.

It's all about you - our members, our partners and our industry - let's have some fun and let's stay connected!

Christine M.